Lance Cain

Lance Cain, D.B.A., brings a wealth of industry experience and academic insight to his role as a business educator. He holds a Bachelor of Science in mathematics education from Kent State University and an M.B.A. with a concentration in marketing from Malone College (now Malone University). After working for 26 years in the healthcare industry, Cain returned to academia to earn a doctorate in business administration with a focus on marketing from Walden University. His dissertation, “Strategies for Financial Sustainability in Family-Owned Nonprofit Organizations,” reflects his commitment to practical, mission-driven business solutions. 

During his distinguished career in industry, Cain served in director-level roles, working closely with C-suite executives to align marketing, sales, and operations through strategic personnel development and enterprise-level CRM integration. His leadership consistently focused on enhancing organizational efficiency and driving revenue growth.  

Motivated by a lifelong passion for teaching and learning, Cain transitioned to higher education full-time and now serves as director of the business program and assistant professor of business at Wilson College. He remains committed to preparing the next generation of business professionals and leaders with the knowledge, skills, and strategic mindset to thrive in a dynamic marketplace.